Netbook is out as Google bans the term netbook from Adwords
Category: News | February 10th, 2009

The big boys of the computing world, Google has apparently decided the term netbook isn’t well liked and thus have decided it will no longer allowing the word netbook in any kind of their Adwords. Apparently Google believes that the creator of the netbook, Psion should be the only one who can use it.
So does this now mean we can’t refer to the netbook as a netbook? Maybe Google can come up with a suggestion as they feel they have to give it approval.
So any suggestions for erasing the term netbook and replacing with???? I’d like to hear a few suggestions from our readers on just what they think the netbook should now be called….how about the ultra-mini-tiny-note-goognet laptop? There I’ve started you off…your turn.
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“Save the Netbooks” campaign launched to fight impending trademark threat
The “Save the Netbooks” campaign is fighting the impending trademark threat
from Psion Teklogix, who have given until the end of March 2009 to cease using
the term, citing trademarks relating to a line of products discontinued over 5
years ago.
For more information visit http://www.savethenetbooks.com/.
Comment by Save the Netbooks — February 16, 2009 @ 9:10 pm
It’s way too late to change the name now - there will be something like 30+ million of these devices sold this year alone and consumers are already knowing to associate “netbook” with “Internet Notebook” (and certainly not Psion).
Normally trademarks should protect established brands from hijacking by the general public. In this case it’s essentially the reverse and a campaign has been launched to put an end to it.
Its first mission (now well underway) is to have the Google decision reversed, which could well be quite straightforward (it’s in their interests remember!).
Comment by Save the Netbooks — February 17, 2009 @ 2:56 am